PR articles must attract or inspire their readers. They must offer them the idea that a given product, service, or idea will give them something and that they want to buy or learn more about them. As you type, you can unleash your imagination, and try to create engaging content and something interesting.
PR articles are written for both human readers and internet robots. They recognize copied unoriginal duplicate content. It is therefore necessary to create texts unique and own. If you want to publish articles to multiple sites, you need to modify their content to make it unique.
The goal, for which we also write PR articles, are quality backlinks. These can be inserted directly into the text, they should form a logical unit with the text, and fit into it. The reader should not feel that it is reading promotional text.